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Google’s page rank doesn’t involve money or any kind of payment to deliver the first page result for the usual organic search, that’s entirely up to the quality of the site presence according to a search algorithm. Actually, any result placement is up to the site’s quality. That’s why every business is competing from its own strengths to the same placement. So that’s another important piece on knowing how to be the first result on Google: fixing and strengthening your site is the only true way to be walked to get to the top of Google search results.

Two years ago, Amit Singhal, Google Senior VP of Engineering, responded to an accusation of Google receiving payment to place businesses in first results saying: “Our unpaid, natural search results are never influenced by payment” — check in this article “Do Companies Pay Google to Be the First Result?“.

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✔ Check the PART 1 of “How to be the first result on Google”: here.

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