One third of all the users who search Google will click on the first link on the first page of search results, according to a research by Chikita Insights last updated in 2013 – The Value of Google Result Positioning (US and Canada). The same report states that 91.5% of users stay and click on websites of the first page of search results, with 8.5% going on to second pages and so on. Check out the exact numbers below:
- TOP 1: 32.5%
- TOP 2: 17.6%
- TOP 3: 11.4%
- TOP 4: 8.1%
- TOP 5: 6.1%
- TOP 6: 4.4%
- TOP 7: 3.5%
- TOP 8: 3.1%
- TOP 9: 2.6%
- TOP 10: 2.4%
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✔ Check the PART 1 and 2 of “How to be the first result on Google”: here (1) and here (2).